CASTING DIRECTOR
Selma Nicholls CDA

AGENTS – Lee Morgan & Laura McSwan

Selma has been casting since 2016 and founded Looks Like Me Casting raising the profile of underrepresented groups featured in mainstream content.

Motivated by her daughter Riley-Ann, who questioned her own identity due to the limited visibility of children that looked like her on billboards, theatre shows, the big screen, magazines and within advertising content during 2015.

Selma decided to create the change she wanted children and the world to see. Setting up Looks Like Me with a commitment to demonstrate the importance of representation in casting and content creation.

Credits include Grammy award winning video Brown Skin Girl part of #BLACKISKING a film by Beyonce and Queen Charlotte Global Orchestra featuring Alicia Keys for Netflix.

Advertising campaigns include ‘Back to school’ for Primark, ‘Back to school’ commercial for George, Tesco, Volkswagen, Nickelodeon, Masterclass, Bradstone, Heathrow, George Asda, LEGO, alongside Barbie & Milk Honey Bees charity film.

Selma won Best Casting Director at the Black British Theatre Awards in 2024 for RUMBLE IN THE JUNGLE at Dock X.

Working in TV, Film, Commercial, Theatre, Children’s Casting, Immersive

www.lookslikeme.co.uk